Google Adwords As Messaging Service?

Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. Talk about highly targeted marketing!

Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.

Talk about highly targeted marketing!

Link: Eurekster The Best Sales Idea I have seen in a long time