Metrospiritual: The New Demographic

The New Demographic: Lifestyles of Health and Sustainability (LOHAS) or “metrospiritual.”

From :

The New Demographic: Lifestyles of Health and Sustainability (LOHAS) or “.”

The writer goes on to argue that hybrids the four-wheeled embodyment of this $227 billion segment, which includes members shopping at Whole Foods grocery stores; drinking tea versus coffee or soda; and practicing yoga. To a metrospiritualist, a hybrid states that its owner cares about the world, just like a HUMMER can broadcasts its owner’s views. The article continues by discussing how owning a hybrid can be cost-effective with discounted insurance and free use of municipal parking spaces.