The Future Of The TV Commercial Is From The Past

It’s a positioning change. Brilliant!

I was just talking about Marketing to the Millennials where I quoted John Geraci:

“New technologies rarely actually replace existing technologies. They tend to reposition them.”

Check out Mark Cuban: :

I think the traditional commercial break will be the salvation of TV.

Crazy. How can I say that you say. What is my logic you ask.

Well, I would make one big change. I would make commercials live productions.

Thats right, live commercials. Straight out of the 1950s.

Its not a technical challenge. Its easy.

Its not a creative challenge.

It’s a positioning change. Brilliant!